Eleven ways to use it
Same engine, any brand, any event
The mechanic never changes: a theme, a prize, an upload. What changes is the setting, and what each setting teaches the brand.
Sports · arenas
Live games and the jumbotron
A QR code on the big screen: "Send your celebration with your crew and win." The best photos go on screen in the breaks; the winner is announced in the 3rd period.
The club gets a fan register that grows game by game, who comes with whom and how often, and sponsor exposure on the screen.
Conferences · trade shows
Event moments
"Share your best moment from the event." Prize: free tickets for next year and a seat at the round table.
The organiser gets a rights-cleared photo library, which sessions and meetings people valued, and warm leads for next year. Sponsors can run their own booth challenges.
Festivals · concerts
Festival moments
"Your best festival moment." Winners go on the screens between acts, presented by the sponsor.
The brand gets who the audience really is, which stages and moments they loved, and content for the aftermovie.
E-commerce · retail
Show it in use
After a purchase: an email or a QR in the parcel. "Show us how you use it and win a gift card."
The shop gets real product-in-use photos that outperform stock images, how and where the product is actually used, and a register of engaged buyers.
New
E-commerce · restaurants · hotels
Photo reviews & testimonials
Photo first, the easy and fun part, then an optional star rating and a short review. Once people have shared a photo, most add the stars.
The brand gets photo reviews for product pages, ratings tied to real usage, and AI themes across every review: what people praise and what they complain about.
Food · drink
Everyday occasions
"Send us your Taco Friday," your dinner table, your first barbecue of the summer.
The brand gets real home habits: who people eat with, which other brands are on the table, how the occasion actually looks, without a survey.
Tourism · hotels
Destination moments
"Your best moment in Bergen."
The destination gets a free photo library from the places visitors actually go, and who visits: nationality, age, travelling with family or friends.
Consumer goods
QR on the packaging
A code on the product: "Share how you enjoy it."
The brand gets its own customer data straight from buyers, not through the retailer, often for the first time.
Interior · garden · DIY
Show your space
"Show us your garden, your living room, your finished project."
The chain gets strong lifestyle signals: home style, space, price level and taste, for sharper customer segments.
Running · cycling · charity
Finish-line photos
"Your finish-line photo," shared straight from the course.
Organisers and sponsors get participant profiles, the gear brands people use, and emotional content for next year's sign-ups.
Employers · HR
A day at work
Employees share moments from their working day; the best win.
The company gets genuine recruitment content and a view of what the culture looks like across teams and offices.