Passiofy Capture passiofy.com
Passiofy Capture · AI photo & video contests

Every photo your customers share tells you who they are.

A QR code or a link, one photo or short video, and a prize worth sharing for. Our AI turns every entry into rights-cleared content, a growing customer register, and a report that describes your audience better than any survey.

  1. Scan & share
  2. AI reads photo & sound
  3. Safety check & winner
  4. Report & register
Friends celebrating a goal in the stands of an ice hockey arena, one filming on a phone
#1 · 87/100
entry 214 · photo

Five friends jump up in the stands as the goal goes in: arms raised, two hugging, one filming the moment on a phone, with the big screen lit up above the rink.

#celebration#friends#ice-hockey#arena#jumbotron#goal+34 more
People
5 · apparent age 25–34 · mixed group
Setting
Indoor arena, evening game
Photo file
iPhone 17 Pro · 21:43 · GPS: the arena
Brand safety
Passed all 6 checks
Winner score
Friends 4.0 · Emotion 3.8 · Fan moment 3.9
Illustrative example of what the system produces for one entry. Images on this page are AI-generated.
Attendees laughing together with coffee at a business conference
Conferences
Friends cheering in front of a festival stage at sunset with confetti
Festivals
A customer pouring coffee with a newly unboxed kettle at home
Photo reviews
Hands reaching across a Taco Friday dinner table
Food & occasions
A runner crossing a finish line with arms raised
Races & events
What every campaign delivers

One upload, four things a brand can't easily get elsewhere

Content library

Real photos and videos with documented usage rights, already screened for brand safety and ready for ads, product pages and screens.

Customer register

First-party contacts with consent, growing with every campaign, and more valuable each time the same people come back.

Audience report

Who your customers are, where they are, who they're with and what their moments look like, summarised in a report you can share in one link.

Runs itself

AI moderation, brand-safety checks and winner ranking, so a campaign needs minutes of human attention, not days.

Eleven ways to use it

Same engine, any brand, any event

The mechanic never changes: a theme, a prize, an upload. What changes is the setting, and what each setting teaches the brand.

Sports · arenas

Live games and the jumbotron

A QR code on the big screen: "Send your celebration with your crew and win." The best photos go on screen in the breaks; the winner is announced in the 3rd period.

The club gets a fan register that grows game by game, who comes with whom and how often, and sponsor exposure on the screen.

Conferences · trade shows

Event moments

"Share your best moment from the event." Prize: free tickets for next year and a seat at the round table.

The organiser gets a rights-cleared photo library, which sessions and meetings people valued, and warm leads for next year. Sponsors can run their own booth challenges.

Festivals · concerts

Festival moments

"Your best festival moment." Winners go on the screens between acts, presented by the sponsor.

The brand gets who the audience really is, which stages and moments they loved, and content for the aftermovie.

E-commerce · retail

Show it in use

After a purchase: an email or a QR in the parcel. "Show us how you use it and win a gift card."

The shop gets real product-in-use photos that outperform stock images, how and where the product is actually used, and a register of engaged buyers.

Food · drink

Everyday occasions

"Send us your Taco Friday," your dinner table, your first barbecue of the summer.

The brand gets real home habits: who people eat with, which other brands are on the table, how the occasion actually looks, without a survey.

Tourism · hotels

Destination moments

"Your best moment in Bergen."

The destination gets a free photo library from the places visitors actually go, and who visits: nationality, age, travelling with family or friends.

Consumer goods

QR on the packaging

A code on the product: "Share how you enjoy it."

The brand gets its own customer data straight from buyers, not through the retailer, often for the first time.

Interior · garden · DIY

Show your space

"Show us your garden, your living room, your finished project."

The chain gets strong lifestyle signals: home style, space, price level and taste, for sharper customer segments.

Running · cycling · charity

Finish-line photos

"Your finish-line photo," shared straight from the course.

Organisers and sponsors get participant profiles, the gear brands people use, and emotional content for next year's sign-ups.

Employers · HR

A day at work

Employees share moments from their working day; the best win.

The company gets genuine recruitment content and a view of what the culture looks like across teams and offices.

Switch on per campaign

Options that work in every use case

Marked by what already runs in the demo and what is next on the roadmap.

Photo or video BuiltVideos up to 2 minutes, with a transcript of everything said
Brand-safety checks BuiltMinors, alcohol rules, competitors, offensive content
Winner ranking BuiltAdjustable weights, then a human makes the final pick
Insight report BuiltOne shareable link for the brand, no names or contact details in it
Custom questions BuiltSet per campaign today; editable without code is planned
Star rating & review PlannedOptional after the upload, designed to follow review rules
Live screen display PlannedApproved entries rotating on a screen or jumbotron
Already working

A live demo, not a slide

We built a full test campaign, "Fans have more friends", to prove the whole chain works end to end.

  • Entry page with photo or video upload, questions and separate consents
  • AI description, 40 tags and audience signals per entry; timeline and transcript for video
  • Photo metadata: when, where and on which phone it was taken
  • Six brand-safety checks and a winner score with adjustable weights
  • Dashboard with search and filters, and a one-click report to share with the brand
5–15 sto analyse a photo
20–60 sto analyse a 2-minute video, sound included
~€0.01AI cost per photo
~€0.05AI cost per 2-minute video
Built to be sold to serious brands

Trust is part of the product

Consent done properly Built

Rules, marketing and image rights are separate checkboxes, and entrants are told plainly what is collected.

Entries stored in the EU Built

Entries and files are stored in Ireland. The AI analysis itself runs with US-based providers, which we disclose.

Safe galleries Built

Only entries with image rights that pass the brand-safety checks appear in a report shared with the brand.

Honest audience data Planned

Age, gender and income estimates are reported as audience trends only, never kept as labels on individual profiles.

Review-rule compliant Planned

Prizes reward sharing, never a good rating, and prize-draw reviews are marked as such.

Human yes before screens Planned

Nothing reaches a public screen without a moderator approving it, and anyone in a photo can ask for it to be removed.